When you think of sunscreen, you might picture a fair-skinned, freckled woman dutifully applying SPF on a sun-soaked holiday. But sun protection isn’t just for pale skin. It’s for every skin tone, every season, every day. Because no matter your complexion, the sun will leave its mark if you don’t protect your skin.
How the sun affects different skin tones
Sun damage doesn’t present the same way in all skin tones, but the consequences are universal: premature ageing, uneven pigmentation and an increased risk of skin cancer.
- Lighter skin tones: More vulnerable to sunburn, premature wrinkles and loss of skin elasticity. Sunburn is also more immediate and severe, increasing the risk of melanoma and other skin cancers.
- Medium to deep skin tones: Less likely to burn, but prone to hyperpigmentation. UV exposure triggers an overproduction of melanin, leading to uneven skin tone that can be difficult to reverse.
- Darker skin tones: While darker skin tones may not visibly redden due to a sunburn and are less likely to crack or blister, they’re still susceptible to sun damage, and the resulting inflammation may trigger hyperpigmentation, leading to dark spots. Studies show that melanoma is often undetected in Black, Hispanic and Asian individuals until it reaches an advanced stage, leading to lower survival rates.


The 5 biggest myths about sunscreen
Despite growing awareness of the importance of sun protection, several misconceptions persist.
- Myth: Dark skin doesn’t need sunscreen
Reality: While melanin offers some natural protection, it does not block all UV damage. The darkest skin tones provide only the equivalent of SPF 13, which is far below the recommended SPF 30 or higher. Darker skin tones are still at risk for hyperpigmentation, sun-induced ageing and skin cancer.
- Myth: You only need sunscreen on sunny days
Reality: UV rays penetrate through clouds and even windows, meaning skin damage can occur on overcast days or indoors. Daily SPF is essential regardless of the weather.
- Myth: Makeup with SPF is enough protection
Reality: While some foundations and powders contain SPF, they are not applied in thick enough layers to provide adequate coverage. A dedicated sunscreen is still necessary.
- Myth: Sunscreens do not have an expiry date
Reality: Sunscreens do expire, and using them past their expiry date can significantly reduce their effectiveness. Additionally, expired sunscreen may develop bacterial growth, which can cause skin irritation or infections. - Myth: One application lasts all day
Reality: Sunscreen should be reapplied every two hours, especially if you are sweating or swimming. Even water-resistant formulas wear off over time.
The challenges with existing sunscreens
Despite the clear need for universal sun protection, many sunscreens on the market present challenges, particularly for those with darker skin tones.
- White cast: Many traditional sunscreens leave behind an ashy, greyish residue, making them less appealing for daily wear.
- Heavy formulas: Greasy, pore-clogging formulations deter individuals with oilier skin types from consistent use.
- Lack of inclusive marketing: Historically, sunscreen brands have focused on fair-skinned consumers, leaving others uncertain about their need for protection.


SPF is an investment in skin health
Applying SPF isn’t just a skincare step; it’s a protective measure that could save your life.
In lighter skin tones, skin cancer often appears as noticeable new moles or lesions. But in deeper skin tones, it may develop in less obvious areas, such as the palms, soles, or under the nails.
This makes regular skin checks – and daily SPF – essential for everyone.