The ultimate guide to starting a skincare routine in 2025

A woman with her hair wrapped in a towel leans in to apply a product to her face

The start of a new year is the perfect time to reset and rethink your skincare approach. Whether you’re just beginning to explore skincare or looking to take your ritual to the next level, this guide will help you build a routine that works for you.

Step 1: Know your skin type

Before splurging on serums and creams, take a moment to understand your skin. Is it dry, oily, combination, sensitive, or normal? Knowing your skin type is the foundation of any effective skincare routine. If you’re unsure, why not consult a skin care professional for some guidance?

Step 2: Cleanse

A good cleanser is the cornerstone of any skincare routine. Choose a gentle, pH-balanced formula that removes dirt, makeup and impurities without stripping your skin’s natural oils. Don’t forget to double cleanse in the evening – try starting with an oil-based cleanser followed by a water-based one.

Step 3: Tone 

Toners have evolved from the harsh astringents of the past. Today’s toners are all about hydration and preparing your skin to absorb the products that follow. Look for ingredients like hyaluronic acid or calming botanicals. A quick spritz or a swipe with a cotton pad is all you need.

Close up of a womans lower face as she swipes a cotton pad across her chin

Step 4: Serums and actives

Serums and active ingredients target specific skin concerns like fine lines, dark spots, or dullness. While ingredients like peptides, vitamin C and retinol regularly gain attention, remember, skincare isn’t about chasing trends. Focus on what’s suitable for your skin.

Tip: Introduce active ingredients gradually to avoid irritation and give your skin time to adjust.

Step 5: Moisturise

A quality moisturiser seals in all the goodness from your previous steps and keeps your skin barrier happy. For daytime, opt for a formula suited to your skin type that layers well under makeup. At night, apply a moisturiser if appropriate.

Step 6: SPF is a must

If there’s one step you should never skip, it’s sunscreen. A broad-spectrum SPF 30 or higher is essential to protect your skin from UV damage, premature ageing and hyperpigmentation. This should be the last step in your morning routine before any makeup.

Step 7: Indulge in treats

Where suitable, why not elevate your routine with a little something special? This could be an environmentally friendly sheet mask, like those that are biodegradable or reusable (just make sure to properly care for a reusable one to get the most out of each use), a gentle exfoliating treatment, or a detoxifying clay mask. Not only will your skin thank you, but it’s also the perfect excuse for some me-time.

A close up of two women's faces wearing coloured face masks

Skincare resolutions you’ll actually stick to in 2025

  • Simplify your routine: Focus on fewer, high-quality products rather than an overwhelming number of steps.
  • Hydrate, hydrate, hydrate: Keep your skin and body well-hydrated throughout the day.
  • Wear SPF daily: Even when it’s cloudy, your skin needs protection.
  • Listen to your skin: Scale back if irritation occurs and give your skin time to adjust.
  • Pamper yourself: Take time to enjoy the process – skincare is as much about self-care as it is about results.

Final thoughts

Starting a skincare routine in 2025 doesn’t have to be complicated. Stick to the basics, avoid the hype and focus on what your skin truly needs. With a thoughtful approach, you’ll be well on your way to achieving your healthiest, most confident skin yet.

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